The Mexican Grand Prix will be live streamed on the world’s leading live stream platform, Twitch, Formula 1 has confirmed.
The partnership will see every session of the Mexican Grand Prix streamed live on the platform, including Friday free practice, and will be free in Germany, Luxembourg, Switzerland, Denmark, Norway and Sweden via twitch.tv and Twitch’s mobile app.
In order to get further fan engagement, part of the deal will include interactivity and gaming elements, and each session will be “co-streamed” by a select group of market influencers, including German gaming influence PietSmiet.
At this stage, the deal between Formula 1 and Twitch is only for the Mexican Grand Prix weekend, but comes as part of Formula 1’s latest strategy to increase fan engagement.
Speaking about the deal in a press release issued by Formula 1, Director of Digital and Licensing, Frank Arthofer said: “We are really excited to be partnering with Twitch to live stream content from the Mexican Grand Prix.
“Audiences in Germany, Luxembourg, Switzerland, Denmark, Norway and Sweden will be able to visit Twitch’s website and app and tune in to all the action from practice, qualifying and the race itself.
“Twitch has incredible reach, a unique creative spin on sports media coverage and an engaged digital audience; they are a perfect partner for us to be working with on this project.”
Twitch’s Strategic Partnerships Manager, Farhan Ahmed also added: “Millions of people tune in to Twitch every day to watch live content and form communities around their shared interests.
“We’re thrilled to partner with Formula 1 to bring exciting motor racing content to our community in a way that’s unique, shared, and interactive.
“It’s a pleasure to work with a partner who embraces our community experience, creating something truly exciting, enhanced through co-streaming and extensions.”