Renault Formula 1 Team are going to be known as Alpine from the 2021 season and onwards.
The move is to promote the prestigious sporting brand that Renault has been resurrecting over the past few years in their road car market.
In 2017, the Alpine A110 was released which was a modern version of the original A110 from the 60s and 70s that competed in Rallying. The name was also present in sportscar racing in the period.
Signatech Alpine currently compete in LMP2 in the WEC. The team won the LMP2 championship in 2016 and in the 2018-19 super season.
More versions of the car have been released in 2020 and the rebranding of the Formula 1 team is the next step in marketing the brand.
CEO of Groupe Renault, Luca De Meo said in a statement: “Alpine is a beautiful brand, powerful and vibrant, that brings a smile to the faces of its followers. By introducing Alpine, a symbol of French excellence, to the most prestigious of the world’s automotive disciplines, we are continuing the adventure of manufacturers in a renewed sport.
“We are bringing a dream brand alongside the biggest names, for spectacular car races made and followed by enthusiasts. Alpine will also bring its values to the F1 paddock: elegance, ingenuity and audacity.”
Cyril Abiteboul, who was recently announced as being in charge of the marketing of the Alpine brand, said: “This change comes at a key moment in the trajectory of the team and the sport. Alpine brings a new meaning, new values and colours to the paddock with the spirit of competition from other worlds and French creative agility.
“These will be assets in the preparation of 2022 deadlines. The new regulatory and financial framework will establish the conditions for a fairer motor sport in its redistribution of revenues; simpler and progressive in its governance. T
“he implementation of the “budget cap” will put an end to the expense race and will allow the signatory teams to be measured for their sporting value. Alpine has its place in Formula 1 and can challenge for victory.”
The team will still remain as Team Enstone with Fernando Alonso returning to the grid to replace outgoing Daniel Ricciardo with Esteban Ocon as his teammate.
The team will race in the blue that are the national racing colours of France that teams such as Ligier and Matra have raced in the past, whilst also marking the French Tricolore.