The Goodyear tyre manufacturer will continue to supply for the British Touring Car Championship until the 2026 season.
TOCA and Goodyear has extended this relationship by an extra five years, with the hybrid era set to begin next year.
“The BTCC having a strong technical tyre partner is a key component of our success,” said Alan Gow, BTCC Chief Executive.
This long-standing partnership will therefore reach a three-decade anniversary, as of 2025.
“As well, being the first major touring car championship to confirm its pathway for introducing hybrid technology, Goodyear is a hugely significant part of it.
“Goodyear has been an incredibly proactive and engaged partner of the BTCC for so many years and their ongoing commitment will help the championship continue to thrive into the future.”
The tyre manufacturer has been able to introduce RFID tagging, and the soft, medium and hard compound options during its time with the BTCC.
Ben Crawley, Director Motorsport Goodyear Europe added: “We are thrilled to have signed yet another extension to our partnership with the BTCC, continuing as tyre supplier and retaining the naming rights to the championship.
“We were really drawn to the contract extension as we wanted to be part of the next exciting chapter of the championship.
“With the introduction of hybrid power, new demands will be put onto the tyres and we are able to bring a lot of knowledge and expertise to the programme thanks to our experience working with leading OEMs where we are shod on some of their hybrid and electric vehicles.”
The highly anticipated hybrid era from 2022 is set to reflect a different initiative that reflects the direction of the road-going equivalent variants of the BTCC cars.
Each automotive manufacturer competing in the BTCC, such as Toyota and BMW, already have outgoing successes in the hybrid automotive market.
“We look forward to entering this new chapter with the UK’s leading racing championship,” concludes Crawley.