Extreme E partners with ITV for UK broadcast

Extreme E have announced a partnership with ITV that will see the races, highlights and Electric Odyssey broadcast free-to-air in the UK.

The three-year deal revealed today ensures that ITV will be covering the new sustainable motorsport in the UK this year as well as exclusively in 2022 and 2023.

With just 12 days to go until the first race in Saudi Arabia, the news of ITV broadcasting the races is an exciting one for fans based in the UK.

The deal comes following ITV’s commitment last year to air shows that are more sustainable within a broader plan to become net carbon neutral themselves by 2030.

Extreme E
Credit: Extreme E Media Centre

Ali Russell, the Chief Marketing Officer at Extreme E, said: “I’m thrilled Extreme E will air on ITV  with its reach to the screens of millions of households.

“The UK has a massive appetite for motorsport, but Extreme E is about much more than that, and I’m delighted ITV shares our common goal of protecting the environment through its sustainable practices, particularly having certification from Albert – the authority on environmental sustainability for film and TV.

“Niall Sloane and his team are amazing to work with and we are looking forward to making history with the world’s first sport for purpose!”

Niall Sloane, the ITV Director of Sport, said: “Bringing ITV viewers the launch of an innovative motorsport that promises first-class live action underpinned by an insight into the possibilities of sustainable technology is an exciting prospect.  

“We’re looking forward to the opening event next month and beyond as the exclusive live UK broadcaster of Extreme E in the coming years.”

With Extreme E being shown on ITV, it is sure to pick up a great deal of attention and potentially further raise the profile of key issues of sustainability and gender equality that the sport is aiming to promote.

ITV has promised further details on its Extreme E coverage from Wednesday 24th March, with the first race getting underway on 3rd-4th April.